Practical Memetics is a resource for those interested in memes in the real world. Memes, replicated pieces of information, are the ‘cultural carriers’ that determine most of the modern world. Memes determine the ways we act, the ways we think, and the way that we run our organisations and social structures: they are the foundation of modern civilisation.
If you are new to these ideas, click on the 'Memetics 101' item in the TOPICS menu on the right hand side of the page. This will introduce you to the basic concepts about memes: what they are (and what they aren't), how they spread, and where they come from. 'Social Structures' will take you to articles on economics, legal and political system, religion and philosophy, and on how national identity is transmitted.
Material on the site is grouped into categories and presented as a set of articles, which are themselves broken into pages. You may find it easier to print, or read on a large screen, if you click the 'all pages' link at the head of an article.
The 'Organisations' menu item in the TOPICS menu contains information on how businesses (etc) maintain their purpose and ways of working, and related topics such as using memes to manage in different cultures.
'Marketing' looks at branding from a memetic point of view and why advertising fails to work.
Under 'Building a better meme' you will find out how memes spread in saturated and unsaturated populations, some thoughts on why we accept certain memes and disregard others, and how you can build a better meme to get your message across.
Under the 'Delivering Change' menu item, we've grouped material on change management, including diagnosis, introducing new memes, and how to forget bad ideas. This topic also looks at mergers & acquisitions, and related topics such as leadership and why some people are a good cultural fit while others are not.
'A meme's-eye view' contains articles which don't fit into any of the other categories! Finally, the TOPICS menu also contains links to a Glossary and a list of References used on this site.
This site covering topics such as the nature, origin and structure of society, organisation theory, how to manage change, religion, advertising, personal de-programming and post-merger integration. There's a lot of material on this website: dozens of articles published or pending and close to 100k words.
If you haven't got time to read it in detail but want a summary of the potential applications of memetics, then start here...