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Contents
The short version
Site map
Concepts
Memetics 101
Introduction
Meet the memes
Did memes evolve us?
Myths about memes
How they spread
Memeplexes
Storing memes
Meme, Myself I
Riots and tigers, oh my!
Social Structures
Religion
The rise of organisations
Politics
Democracies
Consensual hallucinations
National Cultures
Applications
The arithmetic of belief
Zombie Mathematics
Saturated populations
Growth in complex systems
Building a better meme
Wetware and memeware
Memetic immunity
The art of persuasion
The lifecycle of a meme
A x B x C x D = belief
Success factors for memes
Beanie Babies
Scaring others for fun & profit
Building sticky memes
Memetic Organisations
Why they exist
How organisations work
Sick organisations
Corporate immune systems
Cultural factors
Advertising and Branding
Brands
No tipping points
The failue of advertising
Selling in saturated markets
Building a better advert
Rise of the PC
Merger integration
Creativity
Managing better
Leading with memes
Multinational teams
Cross-cultural communication
Organisational change
Case Study: Home Depot
Living a simpler life
Do 'I' exist?
Dysfunctional you
Corporate fit
Culture shock
Believe Less
About
The Authors
Acknowledgements
References
Can I steal this?
Contact PM
Practical Memetics
How memes shape our world
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References
References will go here, once I've pulled them together and rechecked the links