Key Concepts

Memetics 101

In Memetics 101 we introduce the idea of memes, where they come from, how they spread, what they are (and are not), and how they flock together and protect themselves, and finally how they evolve. This section also contains Professor Sue Blackmore's famous "Meme, myself, I" paper from 1999.
Social Structures

The second set of concepts covered describes how memes have shaped our society. It looks at religion (the most pervasive memeplex of all), economic systems, legal systems, how memes work in politics. Above all, this second section of 'concepts' covers national cultures: especially how they are carried by memes, and how they can clash with your memes and those of multinational organisations.
The Basic Idea