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Contents
The short version
Concepts
Memetics 101
Introduction
Meet the memes
Did memes evolve us?
Myths about memes
How they spread
Memeplexes
Storing memes
Meme, Myself I
Riots and tigers, oh my!
Social Structures
Religion
The rise of organisations
Politics
Democracies
Consensual hallucinations
National Cultures
Applications
The arithmetic of belief
Zombie Mathematics
Saturated populations
Growth in complex systems
Building a better meme
Wetware and memeware
Memetic immunity
The art of persuasion
The lifecycle of a meme
A x B x C x D = belief
Success factors for memes
Beanie Babies
Scaring others for fun & profit
Building sticky memes
Memetic Organisations
Advertising and Branding
Brands
No tipping points
The failue of advertising
Selling in saturated markets
Building a better advert
An example
Merger integration
Creativity
Communicating better
Living a simpler life
About
The Authors
Acknowledgements
References
Can I steal this?
Contact PM
Practical Memetics
How memes shape our world
Start here
Applications
Living a simpler life