- We should also remember that, while memes drive our behaviours, they are reinforced by the limbic brain, not the conscious brain. Brodie (1996) cites a lovely example of a fictional child who, in an attempt to get attention from his mother, sulks and screams. It seems to work, and so he builds it as a working meme into his mental programming. Brodie continues:
Thirty years later, that two-year-old boy is now a 32-year-old man in a job where he doesn’
t feel appreciatedΓǪwe have office buildings full of adults sulking, throwing tantrums, cajoling and smiling in an unconscious and ineffective effort to satisfy some unmet need. - I’ve always suspected that some of the behaviour I’ve seen in boardrooms of public companies could be attributed to bad parenting, and now Brodie has explained why.'