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  • Contents
  • The short version
  • Site map
• Concepts
  • Memetics 101
    • Introduction
    • Meet the memes
    • Did memes evolve us?
    • Myths about memes
    • How they spread
    • Memeplexes
    • Storing memes
    • Meme, Myself I
    • Riots and tigers, oh my!
  • Social Structures
    • Religion
    • The rise of organisations
    • Politics
    • Democracies
    • Consensual hallucinations
    • National Cultures
• Applications
  • The arithmetic of belief
    • Zombie Mathematics
    • Saturated populations
    • Growth in complex systems
  • Building a better meme
    • Wetware and memeware
    • Memetic immunity
    • The art of persuasion
    • The lifecycle of a meme
    • A x B x C x D = belief
    • Success factors for memes
      • Beanie Babies
    • Scaring others for fun & profit
    • Building sticky memes
  • Memetic Organisations
    • Why they exist
    • How organisations work
    • Sick organisations
    • Corporate immune systems
    • Cultural factors
  • Advertising and Branding
    • Brands
    • No tipping points
    • The failue of advertising
    • Selling in saturated markets
    • Building a better advert
    • Rise of the PC
  • Merger integration
  • Creativity
  • Managing better
    • Leading with memes
    • Multinational teams
    • Cross-cultural communication
    • Organisational change
    • Case Study: Home Depot
  • Living a simpler life
    • Do 'I' exist?
    • Dysfunctional you
    • Corporate fit
    • Culture shock
    • Believe Less
• About
  • The Authors
  • Acknowledgements
  • References
  • Can I steal this?
  • Contact PM

Practical Memetics

How memes shape our world

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