Contents

The site is organised into two broad areas, 'Concepts' and 'Applications', which you'll find by clicking on the MENU (top right of the page). There will be a search box in the sidebar, but until I get round to that, here are the topics that visitors are generally interested in.
Memetics 101:
Here you’ll find introductory articles on memes and memeplexes, idea on how they are transmitted and how they evolve, and descriptions of what memes are (and aren’t). This section also features Sue Blackmore’s fabulous ‘Meme, myself, I’;
Social Structures:
This section of the site looks at how our society is shaped by memes. It contains articles on economic, legal and political systems, religion and belief, and on the origins and structures of organisations.


National Culture:
We look at the sensitive question of national differences based on the work of sociologists Hofstede and Trompenaars, and identify why these differences arise and how they are perpetuated. We also look at how to manage across different cultures.
Memetic Mathematics:
Covers the maths behind the spread and retention of memes I've gone into more depth than other authors here, looking at how memes spread through 'virgin' and saturated populations.

Building a better meme: this content provides some ideas on how the brain interprets and filters memes, memetic immune systems, what makes a meme successful, and tips on creating better ways of building memes.

There's a lot on practical applications, covering advertising, mergers, organisation structure, creativity, and de-memeing yourself. Finally, the About area contains author bios, acknowledgements, references, and a contact form.
How PM is organised